When Ceado approached us to discuss an official partnership focused on their E37Z Barista espresso grinder, they weren’t simply looking for product visuals or a marketing campaign. They were looking for a creative partner who could help them authentically connect with the specialty coffee community and who understood the industry not just from the outside, but from the inside.
To us, the natural fit was clear, because we aren't just interested in creating beautiful content—we want to help brands develop narratives that move industries. Ceado’s E37Z Barista grinder makes a statement about what precision engineering can do for espresso, but like all great innovations, it needed the right story to unlock its impact.
A Shared Commitment to Craft
Ceado is a company rooted in craftsmanship, defined by obsessive attention to detail and a relentless drive for innovation. They don’t just assemble equipment—they engineer every component in-house to ensure total control over performance and quality. That philosophy resonated deeply with us.
From our first conversations, it was clear that this wasn’t just a transactional project. Ceado was looking for creative collaborators who could help translate their technical excellence into a story that resonated with baristas, roasters, and cafe owners—those who care as much about the “how” as they do the “what.”
We began by immersing ourselves in their process—visiting their facilities in Italy, touring their production lines, and engaging directly with their engineering and leadership teams. These weren’t just discovery meetings—they were the foundation of a relationship built on mutual respect and a shared language of excellence.
Storytelling That Educates and Inspires
Our approach with Ceado focuses on humanizing the machine—capturing not just the features of the E37Z Barista, but the philosophy behind it. Through a combination of cinematic visuals, in-depth product storytelling, and strategic positioning, we craft content that educates and inspires, bridging the gap between technical prowess and user experience.
Our ongoing work with Ceado includes:
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High-end product photography and cinematic video assets for use across Ceado’s global and social platforms
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Authentic testimonial development, featuring respected café owners and baristas sharing how the E37Z Barista performs in real-world settings
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Social-first content strategy, designed to speak directly to a specialty audience on platforms where culture is shaped and shared
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Event documentation, including behind-the-scenes visuals from national barista competitions and trade shows where the E37Z Barista is being put to the test by top-tier professionals
This kind of content isn’t just marketing—it’s proof of performance. It shows how the grinder integrates into real cafés, how baristas interact with it, and how it holds up under the pressure of service and competition alike.
Creating a Narrative That Resonates
At its core, this project is about more than specs—it’s about what this machine means to the people who use it.
That’s why our creative approach is always grounded in lived experience. We’ve filmed baristas using the E37Z Barista during rush hour. We’ve interviewed café owners about dialing in for different roasts. We’ve watched national competitors choose it for their competition routines. And we’ve turned those moments into stories that don’t just explain the grinder—they celebrate it.
Ceado's commitment to innovation deserves more than a bullet point list of features. It deserves a narrative that communicates their passion for quality and engineering in a way that feels human, not corporate.
That’s exactly what we’re building—together.
Why This Project Matters
What makes this collaboration stand out issn’t just the product—it's the process. Ceado didn’t just want to market a grinder. They wanted to start a conversation. They wanted to earn trust. And they were willing to invest the time, energy, and openness to do it right.
That kind of approach is rare, and it’s exactly the kind of work we want to do.
For us, this project represents what’s possible when a brand chooses to lead with values—when technical innovation meets intentional storytelling. Together, we didn’t just produce content—we helped define how their product stands out in its market. In doing so, we helped Ceado take a meaningful step toward deeper connection with the specialty coffee world.
More Than a Grinder
The E37Z Barista is quickly becoming a fixture in some of the most quality-focused cafes around the world—and for good reason. It brings unparalleled precision, consistency, and control to the espresso bar. But beyond the features and specs, what it represents is even more powerful: a commitment to pushing the industry forward.
We’re proud to be part of that journey. Because when brands like Ceado and creative studios like ours work together—not just on what to say, but how to say it—that’s when innovation really comes to life.