We do creative work that moves people with strategies that move industries.

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We do work that not only looks beautiful but also serves a purpose. Whether it’s high-impact visual content, strategic brand development, or marketing consultation, our focus is on helping brands communicate with clarity, authenticity, and impact. With this in mind, we aren't focused on operating like a traditional agency. We take a collaborative approach, working alongside our partners as an extension of their brand.

Our agency is rooted in the philosophy of true partnership. Rather than simply taking on short-term clients or campaigns, Specialty Creative Co. seeks to build long-term relationships with brands that share our commitment to quality, innovation, service, and authenticity.

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We Build Together

Creativity is a conversation. We work in tandem with our partners, ensuring every visual, every word, and every experience reflects the essence of their brand.

We Create for Impact

Whether we’re producing educational resources, storytelling campaigns, or product visuals, our work is designed to engage, inform, and inspire.

We Elevate Industries

Just as specialty industries thrive through collaboration and shared knowledge, we believe that the best creative work happens when we push each other forward.

Why Partner With Specialty Creative Co.?

INDUSTRY EXPERTISE MEETS CREATIVE EXCELLENCE

We create with intention. Our deep experience in specialty industries means we aren’t outsiders trying to learn your business from scratch. We’ve spent years immersed in the craft-driven worlds of coffee, hospitality, and product design, so we know the trends, the audience, and the challenges brands face — because we’ve lived them.

We don’t operate like a traditional agency. Instead of a client-service model, we take a collaborative approach, working alongside our partners as an extension of their brand. We become deeply immersed in your story, your vision, and your values—creating work that feels authentic, intentional, and true to who you are.

Our deep background in specialty coffee, food, hospitality, and high-end equipment gives us a unique advantage. We don’t just know how to create beautiful content—we know how to make it resonate with your audience.

• We understand your customers, from industry professionals to design-conscious consumers.
• We stay ahead of industry trends, helping you position your brand effectively.
• We bring years of experience in specialty markets, ensuring every project is rooted in authenticity.
• We know how to speak the language of your industry — creating credible and compelling content.
• We can help you navigate partnerships and collaborations that expand your impact.

Beautiful visuals and clear messaging are only effective if they serve a purpose. We don’t just create for the sake of it; we craft content and strategy with intention.

• We take a deeply strategic approach—every video, image, and campaign aligns with your business goals.
• We create educational and service-driven content that strengthens customer relationships.
• We produce work that not only looks good but drives engagement, sales, and long-term brand loyalty.

Many agencies execute projects. We build partnerships.

• We work as an extension of your brand, not an outside service.
• We invest time in understanding your vision, your values, and your audience.
• We collaborate closely to ensure every piece of content feels authentic and impactful.

Partnering with Specialty Creative Co. means working with a team that already understands your world — so we can spend less time catching up, and more time creating work that makes an impact.

Allow Us To Introduce Ourselves

Meet the Lead Creatives

Specialty Creative Co. emerged from the heart of Onyx Coffee Lab – the world’s most awarded independent specialty coffee brand. Born from the in-house creative team that helped scale Onyx to global recognition, this agency is the natural evolution of creative vision that has expanded far beyond coffee. Led by Onyx's Creative Director, Niki Weegens, along with Lead Creatives Erik Engstrom and Jonny Perez, Specialty Creative Co. exists because of a passion for innovation and a deep dedication to quality storytelling.

Recent Work

Featured Projects

Precision in Practice with Sovda Coffee Solutions
Precision in Practice with Sovda Coffee Solutions
Instant, Elevated: Launching Onyx Specialty Instant
Instant, Elevated: Launching Onyx Specialty Instant
Reimagining Fetco’s Digital Communication Strategy
Reimagining Fetco’s Digital Communication Strategy

Interested In working together?

Now accepting partnership inquiries

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